Month: January 2017

Drones For Farmers Makes Midwest Startup A Flying Success

By Russ Banham Forbes There was a time when the idea of spraying insecticide and fertilizer on crops from the air seemed farfetched. Today airplanes do exactly that. Now the agricultural industry is considering another type of airborne vehicle — drones. More farmers are using the unmanned aircraft systems to maximize the efficiency of agriculture,… Read more »

The Payoff THE FBI SAYS DON’T, BUT THERE ARE COMPELLING REASONS TO PAY HACKERS A RANSOM. WHAT SHOULD YOUR CLIENTS DO?

By Russ Banham Leader’s Edge In May 2016, a hacker seized control of computer systems at Kansas Heart Hospital in Wichita. The hospital could not regain control unless it paid the hacker a ransom—an amount reported to be “small.” FAST FOCUS Ransomware is the modern-age equivalent of a well-worn extortion scheme in which a small… Read more »

New Product Launch: Testing The Waters With Social Media

Forbes By Russ Banham Back in the day, companies assembled focus groups to gather feedback on product prototypes. Changes were then made based on this group’s advice. Today, the same kinds of opinions are being collected through social media, making prelaunch research vastly more efficient and cost-effective. Trusted customers who offer their frank opinions often… Read more »