New Product Launch: Testing The Waters With Social Media
By Russ Banham Forbes Back in the day, companies assembled focus groups to gather feedback on product prototypes. Changes were then made based on this group’s advice. Today, the same…
By Russ Banham Forbes Back in the day, companies assembled focus groups to gather feedback on product prototypes. Changes were then made based on this group’s advice. Today, the same…
Forbes By Russ Banham For operating efficiency and cost-effectiveness, many businesses are turning to hybrid IT, an approach comprising a mix of in-house resources, managed hosting, and public and private…
By Russ Banham “When life gives you lemons, make lemonade.” The proverbial phrase encouraging optimism in the face of adversity is the underlying principle of insurtech startup Lemonade, the nation’s…
By Russ Banham Forbes.com Nearly 70 percent of all freight moved in the United States travels by truck, a haul that totals an eye-popping 10 billion tons each year, according…
By Russ Banham Does a person’s online social networking reputation affect whether or not the individual can be trusted? Juan Cartagena is betting his company’s future on it. Cartagena is…
By Russ Banham When entrepreneur Louis Ziskin says, “My best days are in front of me,” he’s not kidding. Ziskin had spectacularly built an eight-figure business in a scant four…
CFO By Russ Banham Oct. 17, 2016 As you may be aware, this year’s presidential election campaign is like no other. We’ve heard a whole lot of buzz about the…
Forbes By Russ Banham The deluge of data breaches that has cracked open some of the world’s best-known companies should put members of corporate boards on notice. Though most board…
Forbes By Russ Banham Some people can’t help being optimistic. It’s wired into their genes. They know Mother Nature can be devastating, but they’re certain they’ll escape her occasional ill…
The digital currency bitcoin is often discussed with a high degree of skepticism. Some praise it while others are super cautious about the potential for fraud. FAST FOCUS Brokers are…